Who Needs A Fancy Suit When You’ve Got Richboyz Streetwear
They have successfully tapped into the desire for something beyond just clothing, creating a space where young, fashion-conscious individuals can connect over shared aesthetics and values.
Fashion relies heavily on visual communication. We are in an era where aesthetics are designed to capture our attention in the blink of an eye, it’s easy to forget that behind every image and garment stands a visionary—someone who works tirelessly to create the best clothes you’ll ever wear.
Jacob Cruz, the founder of the streetwear label Richboyz, has emerged as a pioneer in the new wave of streetwear in the Philippines. Richboyz has effortlessly cultivated a cult-like following through its meticulously crafted visual identity and designs, fostering a community that finds a sense of belonging in its simplicity and style. They have successfully tapped into the desire for something beyond just clothing, creating a space where young, fashion-conscious individuals can connect over shared aesthetics and values.
Richboyz aims to produce streetwear that resonates deeply with its audience. The synergy between its clean, minimalist designs and the spirit of the community it represents has become its most compelling voice. This combo has fueled an organic, almost magnetic following, with fans eagerly anticipating each new collection.
Despite the blistering heat of the Philippines, they manage to turned hoodies and sweatpants into must-have items. The local market has fully embraced the streetwear aesthetic, even in a year-round tropical climate. According to Statista, the market for jerseys, sweatshirts, and pullovers is projected to generate over $226 million by the end of the year, with the demand for locally-made streetwear steadily rising. Richboyz is perfectly positioned to capitalize on this trend, offering Filipinos a brand they can truly call their own.
Richboyz isn’t just about the clothes it produces; it’s about the universe it has built around them. Take, for example, the Richboyz University collection, which draws inspiration from classic collegiate aesthetics. This approach mirrors the collection of global streetwear brands, such as MSGM’s “Dreamers University” collection from Fall/Winter 2023, inspiring a collective sense of unity among its followers.
As the brand progresses into new collections and broader horizons, its founder Jacob Cruz and the creative minds at the heart of it continue to evolve the story of Richboyz. The brand started with a simple vision, but it has undeniably transformed into something much bigger— a movement that continues to resonate with a generation that values not just what they wear, but what it stands for.
Knitted Summer Shorts - 2,500 PHP
Drop Shoulder Tee - 1,300 PHP
Hoodie - 3,000 PHP
Sweatpants - 2,000 PHP
Images source: Richboyz
Jay Aquino is the Founder and Creative Director of UPTOWNMAN, with over 6.5 years of experience in marketing, specializing in fashion and luxury. He currently works as a Senior Digital Strategist at a digital agency based in Melbourne, blending his digital expertise with a passion for high-end style. Jay is also pursuing a Master of Finance at UNSW, further expanding his understanding of business strategy with a focus on fashion and luxury brands. Dedicated to merging creative marketing with financial insights, he is committed to elevating brand experiences and driving growth within the fashion and luxury industries. Outside of work, Jay enjoys shopping, playing mobile legends and going out for brunch with friends.